RECENT NEWS + EVENTS
Raised Floor Living
February 1, 2010
We recently launched an initiative that utilized some cool interactive tactics. Instead of the old standby strategy of driving people to a website for Southern Forest Products Association’s Raised Floor Living campaign, we brought the site to the people. By employing expandable ad units, the …Read More
The Ultimate Endorsement?
January 9, 2010
How about this for an endorsement – Barack Obama on a billboard in Time Square wearing your jacket during his trip to the Great Wall in China. I’m sure that will grab some attention and sell a few jackets. Well it did grab some attention – from the White House. Turns out that the Weatherproof brand …Read More
Is there any bottom?
November 2, 2009
A recent article from the Wall Street Journal highlights the endless decline of newspaper circulations. Some points worth noting: For the last 6 months the average weekday newspaper circulation dropped almost 11%; the San Francisco Chronicle’s circulation dropped 26% and the Miami Herald’s …Read More
Track Record
August 23, 2009
I’m not sure if its a testament to the work we we do, the clients we partner with or the people inside of Morgan and Company (maybe a combination of all of the above). But for a second year in a row Morgan and Company made the Inc. 5,000 list for growth from 2005 to 2008. …Read More
We are shaped by our surroundings
July 29, 2009
This has never been more true to me than on the car ride home yesterday. I picked up my little girl from daycare and while in route to the house I suddenly recalled having forgotten to take care of something earlier in the day. Ok, I forgot to order the sandwiches for my monthly poker game. …Read More
There are no boundaries
This article in yesterday’s Wall Street Journal demonstrates that there really are no boundaries left for those of us in the world of marketing. I don’t necissarily agree with this approach to selling a movie (or any product for that matter) but I can see how a case can be made for incorporating such a tactic. …Read More
Innovators
July 22, 2009
Under the leadership and hard work of our very own Damien LaManna, Net2NO was named an Innovator of the Year by New Orleans CityBusiness. Congrats to Damien and the rest of the folks at Net2NO for their role in building a greater social change agents and tech experts community in New Orleans.
Digital Divide? Don’t tell the homeless.
June 2, 2009
This article from the cover of Friday’s Wall Street Journal (5/29/09) was astonishing. I’m sure no one would have thought of the homeless in our communities to be so connected, much less put such an emphasis on that connection. …Read More
Jazz Fest 2009 Report
April 25, 2009
Our annual trek to the first day of Jazz Fest was a great success. We snuck out at noon on Friday to grab lunch and catch a few acts. The weather was perfect and the food was amazing. Crawfish bread, boudin balls, duck po-boys and crawfish sacks. Oh, and beer. In between our stroll around the Fair Grounds where we took in the sites and …Read More
Creativity
Those who roam the halls of Morgan and Company devote their brain cells to devising ways to bridge the gap between brand and user. In the historical sense, the media planners and/or …Read More
Williams-Sonoma
March 26, 2009
Not that this has a direct coorelation with media planning and buying but I found this article somewhat amusing given the headline and the quote by Williams-Sonoma CEO Howard Lester. Net income drops 90% but that was better than expected. Read… Eric
PPM
March 12, 2009
At last week’s AAAA Media Conference there was no shortage of propaganda pieces floating around to brain wash us into believing the various exhibiting vendors were the greatest thing since sliced bread. One that caught Jennifer’s eye is this ad for Arbitron’s PPM which is currently …Read More
From Russia With Love
March 10, 2009
We all know that the creative folks get all the attention and awards. I guess its a tangible thing – you can “touch and feel” the ads as opposed to a communication plan. I’ve come to accept that as a media guy we take the back seat in the spotlight. …Read More
Get To The Point!
March 5, 2009
Coming atcha live from the Grand Ballroom in the downtown Hilton New Orleans from the 2009 AAAA Conference… again.
This morning the panel discussions turned to demographics as three distinct focus groups took to the stage to discuss their media consumption habits and how technology or just life in general have shaped/evolved those habits.
Live From New Orleans, It’s the AAAA’s!
March 4, 2009
The American Association of Advertising Agencies are (currently) holding their annual media conference in New Orleans. …Read More
Thrive
February 23, 2009
All this talk of recession is starting to make businesses nervous to a point of pulling back on their operations. And the first to go is always the marketing budget. A few recent reports are supporting the argument that killing budgets during the times we are in is the last …Read More
Swimsuit models…click here!
February 13, 2009
Ah the annual SI Swimsuit edition. Beautiful women wearing next to nothing in some of the most picturesque places on the globe all wrapped up into one magazine. Formula to make endless streams of money, right? …Read More
Radical Shifts
February 12, 2009
In a pursuit to modernize the processes that exist in the media planning and buying world, our lead industry association www.aaaa.org has formulated some recommendations. At the forefront is the urging of the media buying side of the industry to switch from a CPP (cost per point) basis for negotiation …Read More
Where Do Babies Come From?
January 28, 2009
Most of us sat through the Miracle of Life in 7th grade health class so I think we have a grasp on where real babies come from, but what about fake plastic King Cake Babies?
Coolest North American Cities
January 25, 2009
A recent MSN.com travel article named New Orleans among the 15 Coolest North American Cities to visit. Their basis is the year around lively atmosphere of the French Quarter and the centuries old architecture that has …Read More
WHO WE ARE
Morgan + Company is a marketing firm that designs and implements engaging campaigns. We identify, connect and communicate with audiences in meaningful ways to transform real world opportunities into solutions that advance our clients’ objectives.
The skills we provide our clients harness the disciplines of Advertising, Digital, a little something we call Sans Media, Mobile and Public Relations.