Britt’s background is as interesting and diverse as that of New Orleans itself. Born in Minneapolis, Britt crossed the pond and moved to England with her family at an early age. Six years later, she returned to the star-spangled United States only to turn right back around, and – you guessed it – head back to the U.K. for fish, chips and tabloids filled with the latest royal gossip. These days, Britt is back in the good old U.S. of A. …we think. Actually, we’re not quite sure. What we do know is that someone named Britt shows up at our office each day, so we’ll take her word for it.
Britt’s experience in market research, analysis, social media and operational reporting brings a unique dimension to Morgan & Co. account teams. Her primary role is to analyze consumer and market research to reveal patterns that brands can use to enhance their marketing efforts. Simultaneously, she works with client sales and conversion data to decipher trends in campaign performance and efficiencies, with the goal of pinpointing patterns that enhance media investment return.
She credits her work on the Operations team at AKQA, a digital advertising agency in London, for shaping her inspiration for analytics, relationship building and cultural influence. Britt then carried that momentum into the academic world by collecting and analyzing research, and creating literature review and methodology on market research and analytics content.
Britt earned an M.B.A. from Loyola University, New Orleans, a B.A. in International Business and Marketing from the European Business School of London, and spent a year abroad studying at the EDHEC Business School in Lille, France. A proud Viking (her father is Norwegian), her favorite outdoor activity is downhill skiing, and she can never grow tired of eating salmon. In fact, during her internship in Oslo, she once ate salmon for dinner for two consecutive weeks.How to make the best Rekesmørbrød (Norwegian shrimp sandwich).