Colleen McDonough

colleenDigital Media Planner

If you come to our office for a lunch meeting and we serve Surf & Turf or Smoked Alligator Poor-Boys, you can thank (or blame?) Colleen. Being a quintessential local, her family owns the famed Parkway Bakery & Tavern just a short hop from our office. You should try it. It’s delicious.

As one of Morgan & Co.’s Digital Media Planners, Colleen is instrumental in the overall strategy and performance of online campaigns. Day to day, she works with clients and account teams to formulate unique ways of connecting brands with audience segments across native, video, display, email and a number of other digital channels. Colleen utilizes online traffic research tools, consumer insight and trend data, bid management and digital traffic platforms, and Google Analytics to drive real results for Morgan & Co. clients.

Previously, Colleen climbed the ladder in the sales department at New Orleans’ NBC affiliate, WDSU-TV, starting out as an Assistant, but quickly growing into a Digital Client Specialist role. As Digital Client Specialist, she managed all digital campaigns running through the station. From there she was promoted to Account Executive, creating and selling broadcast and digital advertising strategies for brands throughout the region.

Colleen’s background revolves around writing TV and digital creative copy, managing and monitoring TV and digital campaigns for delivery and performance, as well as developing concepts for major non-traditional advertising campaigns. Highlights from her time at WDSU include migrating ad trafficking systems during the busiest time of year with little issue, and concepting the Making 300 campaign, which celebrates the tricentennial of New Orleans. Past clients include popular and well-known brands including: The Historic New Orleans Collection, Mattress Direct, Raising Cane’s, Popeye’s, Blue Runner Foods and Herzing College.

Colleen earned a Public Relations Degree from The University of Louisiana at Lafayette (Aiyee, Ragin’ Cajuns!). Having devoted 18 years to tap and jazz dance, she puts her talents on display as a member of the Mardi Gras marching group Roux La La. Dubbed The Laughing Assassin, her latest passion is boxing, and she now has a goal of fighting in Friday Night Fights. If all that isn’t enough, get her into a karaoke bar and watch her belt out her theme song, “I Wanna Dance With Somebody” by Whitney Houston.

How to pick the perfect karaoke song.


Favorite Vacation:
Road trip throughout Ireland with my best friends

Favorite Food:

Favorite Music:
Anything Broadway Related

Favorite Festival/Event:

Favorite Movie:
Moulin Rouge

Favorite Useful Website: – There’s always an animated GIF for every occasion.

Fun Fact:
I’ve been in a helicopter flying above the active volcano Kilauea on the island of Kona in Hawaii.

First Job:
Summer Camp Counselor

Nickname Growing Up:

Favorite word/Expression you use the most:

Favorite TV Show:
This Is Us

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How to pick the perfect karaoke song

The simple fact is that at some point in your life, you are going to have to sing (or at least co-sing) a song in some sort of karaoke situation. Therefore, you can either prepare mentally for this kind of event, or you can just live in denial and be caught off guard when it happens to you. Nowadays, technology has progressed so much that karaoke can strike anywhere and at any time. Luckily, I’ve provided a few helpful tips, so you can survive karaoke the next time the situation finds you!


Tip #1: Know your level of vocal ability.

It’s one thing to be unaware that you’re singing is off-pitch, but there’s a special level of discomfort when you hear people that are terrible singers and have no idea. Basically, before you get on stage, do whatever you have to do to figure out how good of a singer you are.


Tip #2: Pick a song people know.

People usually find themselves paying attention to karaoke for one of four reasons: 1) their friend is singing, 2) they know the song, 3) the person singing is incredibly bad or 4) the person singing is incredibly good. Out of these options (if you aren’t gifted with the voice of Celine Dion), you’re going to want to go with option 2. Therefore, pick a song that everyone knows and more importantly, a song that they can also sing along too. When it doubt, I would suggest popular radio hits from the 90s, or anything involving boy bands.


Tip #3: Keep It Simple.

You know what gets a great reaction at a karaoke bar the second it comes on? Journey’s “Don’t Stop Believin’.” Right when you hit “Just a small-town girl” everyone usually goes nuts. By the time you’re finished with “living in a lonely world” the entire bar will be singing along with you. You know what gets a poor reaction at a karaoke bar?... The four minutes of Baby Got Back that follow the opening line of the song. This is a classic karaoke mistake. Usually, people think about how catchy the chorus is, but they tend to forget to factor in the rest of the song. Four minutes is an eternity in karaoke time. Short songs are great because they’re usually more up-tempo, which means a good energy for the room.


Now that I’ve passed on the above karaoke tips, you are ready to hit the stage like a Rockstar. Enjoy and Have Fun!

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