If you come to our office for a lunch meeting and we serve Surf & Turf or Smoked Alligator Poor-Boys, you can thank (or blame?) Colleen. Being a quintessential local, her family owns the famed Parkway Bakery & Tavern just a short hop from our office. You should try it. It’s delicious.
As one of Morgan & Co.’s Digital Media Planners, Colleen is instrumental in the overall strategy and performance of online campaigns. Day to day, she works with clients and account teams to formulate unique ways of connecting brands with audience segments across native, video, display, email and a number of other digital channels. Colleen utilizes online traffic research tools, consumer insight and trend data, bid management and digital traffic platforms, and Google Analytics to drive real results for Morgan & Co. clients.
Previously, Colleen climbed the ladder in the sales department at New Orleans’ NBC affiliate, WDSU-TV, starting out as an Assistant, but quickly growing into a Digital Client Specialist role. As Digital Client Specialist, she managed all digital campaigns running through the station. From there she was promoted to Account Executive, creating and selling broadcast and digital advertising strategies for brands throughout the region.
Colleen’s background revolves around writing TV and digital creative copy, managing and monitoring TV and digital campaigns for delivery and performance, as well as developing concepts for major non-traditional advertising campaigns. Highlights from her time at WDSU include migrating ad trafficking systems during the busiest time of year with little issue, and concepting the Making 300 campaign, which celebrates the tricentennial of New Orleans. Past clients include popular and well-known brands including: The Historic New Orleans Collection, Mattress Direct, Raising Cane’s, Popeye’s, Blue Runner Foods and Herzing College.
Colleen earned a Public Relations Degree from The University of Louisiana at Lafayette (Aiyee, Ragin’ Cajuns!). Having devoted 18 years to tap and jazz dance, she puts her talents on display as a member of the Mardi Gras marching group Roux La La. Dubbed The Laughing Assassin, her latest passion is boxing, and she now has a goal of fighting in Friday Night Fights. If all that isn’t enough, get her into a karaoke bar and watch her belt out her theme song, “I Wanna Dance With Somebody” by Whitney Houston.How to pick the perfect karaoke song.