Director of Media Buying
Fanatical LSU fan meets sharp, hardnosed, analytical media buyer.
With 15 years of experience, Renee is Morgan & Co’s Director of Media Buying, overseeing our media buying team and all aspects of our clients’ broadcast, cable and radio buying strategies. She also manages detailed analysis and insight of each market. Renee has media buyer experience within the legal, education, tourism and hospitality, events, healthcare and public utility industries.
Brought up in some tough media circles, her indoctrination into the world of media buying started in politics. Renee managed broadcast, cable and radio campaigns for statewide candidates, and public affairs initiatives. The fast-paced and frenzied field of political media helped her to excel to the point of Senior Buyer for large-scale national accounts like GM, Lowe’s and Popeye’s.
She is the Executive Director of the American Advertising Federation’s New Orleans Chapter and currently an open Board Member, a fellow of Loyola’s Institute of Politics and in 2011 was named Advertising Club of New Orleans Media Person of the Year.
Renee is a graduate of LSU with a B.A. in Mass Communications. Her favorite teams are the Tigers and anyone who beats Saban and Alabama!