Morgan + Company

Ad Spending on the Rise

Ad spending in the U.S. is expected to rise 2.5% to around $155 billion this year per a forecast by one of the ad industry’s largest group. The biggest growth is not surprisingly expected to be within the internet/digital category with a 13% rise. Television is also expected to see a boost. All good signs and hopefully an accurate prognostication of what’s to come for the industry. On a local level, I’m hearing of more job openings and more work in progress. Brighter times around the corner?

Wednesday, April 20, 2011

by Eric Morgan

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