Morgan + Company

NBC

NBC looking to the Fall season to regain viewers w/ new programming. Could take several seasons to get back on top as they once were years ago. Don’t be surprise if you see animation programming in the mix.

Tuesday, August 02, 2011

by Eric Morgan

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• A GRP is a GRP, right?
• A New Digital Dimension
• Don’t Touch The Jerseys
• Happy Six Month Anniversary to Me: Five lessons I’ve learned as an AMP/B at Morgan + Company
• Give Me Liberty or Give me A Do-Not-Track Button!
• I’m Just a Girl: Taking gender specific marketing to a whole new level
• Tweet Dat: How Social Media adds to the fan experience
• Social Media Hype Doesn’t Equal Viewership
• The NFL
• Why You Should Use Video In Digital Banner Ads
• Louisiana Gets Its Own Pandora.com Station
• Early Fall Viewership Numbers
• Let’s Be Totally Clear Scores a Major Victory in Alexandria
• Damien LaManna Speaks New Marketing Strategies
• Cookie Monster
• The Value of Experienced Media Planning & Buying
• Twitter’s New Ad Types
• NBC
• Welcome Aboard Louisiana Office of Tourism
• New Tools, Same Approach
• Award Season Continues
• Awards Season
• Ad Spending on the Rise
• Time to move on?