In Our Own Words
Welcome Aboard Louisiana Office of Tourism
With our diverse culture and rich history, we Louisianians take great pride in our traditions and our heritage. In the true spirit of southern hospitality, we revel in opportunities to share our great state with others. This is what the folks over at the Louisiana Office of Tourism get to do every day by telling the story of Louisiana to those who have yet to experience it for themselves.
At a press conference held at the state capitol building on Thursday, Lt. Governor Jay Dardenne announced that Morgan + Company will handle offline and online media planning and buying, along with our partners over at Trumpet Group who will drive the branding and creative strategy, were among the select few tapped to help lead the State’s tourism marketing efforts for the next 3 years.
So whether it’s bass fishing in Toledo Bend or enjoying the music in Cajun country, there are so many stories of Louisiana for us to show the rest of the world and we at Morgan + Company are honored to now be a part of that narrative.
Sunday, July 24, 2011
by Eric Morgan
- A GRP is a GRP, right?
- A New Digital Dimension
- Don’t Touch The Jerseys
- Happy Six Month Anniversary to Me: Five lessons I’ve learned as an AMP/B at Morgan + Company
- Give Me Liberty or Give me A Do-Not-Track Button!
- I’m Just a Girl: Taking gender specific marketing to a whole new level
- Tweet Dat: How Social Media adds to the fan experience
- Social Media Hype Doesn’t Equal Viewership
- The NFL
- Why You Should Use Video In Digital Banner Ads
- Louisiana Gets Its Own Pandora.com Station
- Early Fall Viewership Numbers
- Let’s Be Totally Clear Scores a Major Victory in Alexandria
- Damien LaManna Speaks New Marketing Strategies
- Cookie Monster
- The Value of Experienced Media Planning & Buying
- Twitter’s New Ad Types
- NBC
- Welcome Aboard Louisiana Office of Tourism
- New Tools, Same Approach
- Award Season Continues
- Awards Season
- Ad Spending on the Rise
- Time to move on?
