Advertising
-
TV is Betting on Sports to Regain Advertising Dominance
With national TV ad sales on pace to fall 2% or more each year through 2022 (according to Magna research),…
-
Using Analytics to Optimize Your Campaign and Improve ROI
Media planners are numbers people. We use numbers and information to guide media strategy and campaign performance. For the latter,…
-
Using Psychographics to Successfully Target Your Audience
Media planning and buying was originally built on demographics. Buys were rooted in specific audiences, like “Adults ages 25-54” or…
-
Digital Vendors: 5 Tips to Make Your Proposal Stand Out
Issuing a request for opportunity (RFO) is a vital step when planning a digital campaign, and its importance cannot be…
-
Personalization Is Paramount
Despite a growing global concern with data collection, a third of Americans say they’re happy to trade their personal data…
-
How to Retarget and Convert Your Hospitality Prospects Online
What is retargeting? In a recent study, the tech company Fastbooking found that the average hotel website conversion rate is…
-
8 Reasons Why Finance and Marketing Should Be On The Same Team
If you’ve read some of our articles on attribution or analytics, you’ll know that we’re extremely focused on ad spend…
-
How the Audio World of Siri and Alexa Is Reshaping Marketing Strategies
Consumers today engage with content in ways that was unheard of even a decade ago. With the majority of the…
-
Understanding PPC Metrics: Which Matter Most and Why?
The success of every digital advertising campaign is based on metrics in one way or another. There are numerous metrics…
-
Tips for Leveraging Visual Content in Your Tourism Marketing Strategy
Some things simply can’t be put into words. When it comes to hospitality and tourism, visual content is a necessity…
Want to learn more about how digital advertising can help your business?
Give us a ring today!
Contact Us