Those who roam the halls of Morgan and Company devote their brain cells to devising ways to bridge the gap between brand and user.  In the historical sense, the media planners and/or media buyers would maintain a focus on the tried and true – the :30 spot, a print or maybe some billboard at the intersection of Someplace and Somewhere.  All a great way to add to the noise and blend in with the herd.  To change the game, we’ve devoted time and energy over the years to creating an intricate path, which when followed properly, reveals key aspects of an individual’s life that demonstrated how we can create a meaningful dialogue with them on behalf of the brands we represent.

As a little exhibition of the outcome of our work, the video clip below showcases one of our more recent success stories.  We recently created a partnership between the New Orleans NBC affiliate WDSU and our client Island View Casino Resort in Gulfport, Mississippi.  It took longer than expected but it was well worth it.  The opportunity to present real time images of the Gulf Coast during  weather reports within highly viewed news segments is a great way to form a bond with the viewers.  Brand awaress and name recognition is achieved by delivering a feature that consumers want from their weather forecast.  All the while being far more effective than a traditional tactic.  And we also have the technology in front of the audience online so they can access it 24/7.  And just in time for summer.  Great job team.

video management, video solution, video streaming

Eric