These are the initiatives that we love to get involved in.  You see Morgan + Company has been working with Cleco since 2004 and has been involved with the Fan Drive initiative most of those years.  It is not a big role for us – traditionally some media planning and media buying, and in some years negotiating the retail partners and media partners around the state.  But no matter what is asked of us, we’re always excited about one of our clients doing good and making a difference in our little corner of the world.

Checked out the recent Ochsner Hospital or Tobacco-Free Living interactive ad campaigns?  Well, apparently a lot of folks have and they loved them.  So much so they voted the two campaigns 1st and 2nd place in the Best Online Ad Campaigns in Gambit’s 2010 Web Awards.  Morgan + Company’s digital team, led by Damien LaManna, created the ad plans behind both campaigns and built some of the creative executions for one of the initiatives.  of course we’re happy that they won.  But even more happy that both campaigns were successful media plans and buys that generated very impressive results and responses toward each campaign’s objectives.  We’re chalking those results up to some very creative ad placements that included expandable ad units which do an extremely effective job bringing the campaign’s message to the web user, not the other way around.  Eric

Our director of media buying was recently tapped by Media Life Magazine for an article on the state of media buying in the New Orleans market.  (Click logo above to read.)  Its nice to know that our media planning and media buying skills are not only appreciated by our clients but also by our industry publications.  In the article Renee gives the lowdown on the effects of the economy, the BP oil spill and the pending elections this fall.  All in all, things are picking up, even if some are the result of a major catastrophe thanks to our British friends.

Over the years it became increasingly obvious to Patrick that there is a distinct difference between the theatre acting classes most schools and programs taught and the actual skills required for successful film acting. With this in mind, he set out to develop a method for arming burgeoning actors with the tools they would need to truly hone their craft, from how to handle a call back audition to what to expect when you arrive on your first real set. The resulting DVD, “J. Patrick McNamara presents: The Craft of Film Acting” represents the culmination of Patrick’s dedication towards building a succinct and effective approach to film acting. We at Morgan + Company are proud to be a part of helping Patrick launch this product.

The creative for RFL featured 3D flash rendering of CAD drawings, demonstrating the process of building a Raised Floor Home. Using Rich Media expandable banner ad units, we were able to bring the Raised Floor Living website directly to our audience without intrusion or the inconvenience of them having to leave the current publication they were viewing.

For Let’s Be Totally Clear, we have developed two creative concepts to reach the client’s audience. Our rich media banner units begin to fill up with highly realistic smoke upon page load. The smoke blows away to reveal the Let’s Be Totally Clear logo and prompts users to “support equal air for all”. As with the RFL campaign, we utilized expandable ad units that bring the website to the user rather than force an off site click-through. In addition, one of the primary creative assets this client developed were a series of 2-minute mini-documentaries.  The content focuses on the struggles local musicians, bartenders, and casino employees face while being the only workers in the state of Louisiana not protected from smoke in the workplace. Our second banner ad concept featured in-banner video, which plays the intro to these mini-documentaries and allows the user to interact with the ad unit to watch more videos or even join the movement by filling out a form directly in the ad unit.