http://www.morganandco.com Louisiana Business Communications, Brand Management, Marketing Tue, 02 Feb 2010 03:56:16 +0000 http://backend.userland.com/rss092 en We recently launched an initiative that utilized some cool interactive tactics.  Instead of the old standby strategy of driving people to a website for Southern Forest Products Association's Raised Floor Living campaign, we brought the site to the people.  By employing expandable ad units, the creative transforms from a standard ... http://www.morganandco.com/raised-floor-living/ How about this for an endorsement - Barack Obama on a billboard in Time Square wearing your jacket during his trip to the Great Wall in China.  I'm sure that will grab some attention and sell a few jackets.  Well it did grab some attention - from the White House.  ... http://www.morganandco.com/the-ultimate-endorsement/ A recent article from the Wall Street Journal highlights the endless decline of newspaper circulations.  Some points worth noting: For the last 6 months the average weekday newspaper circulation dropped almost 11%; the San Francisco Chronicle's circulation dropped 26% and the Miami Herald's circulation dropped 23%.  With less revenue due ... http://www.morganandco.com/is-there-any-bottom/ I'm not sure if its a testament to the work we we do, the clients we partner with or the people inside of Morgan and Company (maybe a combination of all of the above).  But for a second year in a row Morgan and Company made the Inc. 5,000 list ... http://www.morganandco.com/track-record/ This has never been more true to me than on the car ride home yesterday.  I picked up my little girl from daycare and while in route to the house I suddenly recalled having forgotten to take care of something earlier in the day.  Ok, I forgot to order the ... http://www.morganandco.com/we-are-shaped-by-our-surroundings/ This article in yesterday's Wall Street Journal demonstrates that there really are no boundaries left for those of us in the world of marketing.  I don't necissarily agree with this approach to selling a movie (or any product for that matter) but I can see how a case can be ... http://www.morganandco.com/there-are-no-boundaries/ Under the leadership and hard work of our very own Damien LaManna, Net2NO was named an Innovator of the Year by New Orleans CityBusiness.  Congrats to Damien and the rest of the folks at Net2NO for their role in building a greater social change agents and tech experts community in New ... http://www.morganandco.com/innovators/ This article from the cover of Friday's Wall Street Journal (5/29/09) was astonishing. I'm sure no one would have thought of the homeless in our communities to be so connected, much less put such an emphasis on that connection. But in reality, homeless or not, as Americans we are all addicted to ... http://www.morganandco.com/digital-divide-dont-tell-the-homeless/ Our annual trek to the first day of Jazz Fest was a great success.  We snuck out at noon on Friday to grab lunch and catch a few acts.  The weather was perfect and the food was amazing.  Crawfish bread, boudin balls, duck po-boys and crawfish sacks.  Oh, and beer.  In ... http://www.morganandco.com/jazz-fest-2009/ Those who roam the halls of Morgan and Company devote their brain cells to devising ways to bridge the gap between brand and user.  In the historical sense, the media planners and/or media buyers would maintain a focus on the tried and true - the :30 spot, a print or ... http://www.morganandco.com/creativity-shouldnt-be-just-for-the-creative-department/