Thesaurus.com notes that a “geek” is a smart person with an obsessive interest. Jennifer’s personal interests run the gamut from finding the perfect blueberry muffin recipe to supporting her voracious reading habit but to attain resident geek status at Morgan & Co, Jennifer has committed to an ongoing regiment of large quantities of caffeine, planning tools and Simmons cross-tabs and indices.
Her condition began while learning the world of research and communication planning from some of the best. She has handled some of the most well-known brands including MGM, Hormel, Gillette, Miller Brewing, Sprint, Cadillac, Chevrolet and Mitsubishi. At GM Planworks as a Media Supervisor, she managed a budget over $100 million and a full account team for several GM brands. After leaving the Motor City for sunny Los Angeles, she was a supervisor for a smaller integrated communications company where she designed integrated communication strategies in excess of $50 million throughout the country.
At Morgan & Co, Jennifer manages the communication planning process, including market and audience segmentation, and competitive analysis. Her responsibility is to turn data and research into actionable consumer insights. Most of her efforts are focused around quarterly, seasonal and promotional planning initiatives, while spending a portion of her time managing the day-to-day workings on a handful of accounts.
A graduate of the University of Michigan with a B.S. in Marketing, she’s a native “Detroiter” who has adapted well to the southeast Louisiana culture, despite not having seen a real alligator in the wild yet. But she still requires a trip back home for the Tigers’ home opener and Sanders Hot Fudge. Jennifer is Co-Vice President of Programming for the American Marketing Association’s New Orleans Chapter. And currently sits on the Board of Directors for the DREAM Fund, supporting those in the advertising industry during times of need.