Our People
Without Eric, Morgan + Company would just be “+ Company”, and let’s face it, that just sounds kinda funny. Lucky enough for Eric, his last name was the perfect fit.
Prior to becoming the Morgan in Morgan + Company, Eric was at Fitzgerald Advertising as Senior Planner and Buyer in the middle of a large retail chain that spanned several states across the southeast region. Coming up through the ranks, he cut his teeth on a wide range of account planning and buying action in the tourism, industrial and manufacturing categories throughout the Gulf Coast for The Ehrhardt Group. He started his communication life as a Planner for Montgomery Stire & Ehrhardt working on the Harrah’s New Orleans and New Orleans Tourism Marketing Corporation accounts.
His energy is directed toward the strategy and management of a handful of client initiatives while learning the dynamics of how people interact with communication vehicles and how those vehicles shape their motivations and behavioral patterns. He uses that insight to create communication plans that directly support a client’s brand to generate a return directly attributable to marketing efforts.
Eric earned an M.B.A. at Tulane University and a B.A. from Loyola University in Advertising Communications with a minor in Marketing. He is an adjunct professor in Loyola University’s Communications Department teaching Advertising Media Planning, a recent fellow of Loyola’s Institute for Environmental Communications and a fellow of Loyola’s Institute of Politics. Eric sits on the Board of Directors of the Tulane Association of Business Alumni. He used to enjoy hunting and fishing, but he now has four kids so “used to” is a rather common tense in the Morgan household.
