Our People

Assistant Media Planner/Buyer
Lindsey DeLeo
Lindsey DeLeo

Hailing from the northeast, Lindsey crossed the Mason Dixon line in 2007 and has never turned back. She graduated from Tulane University with her Bachelor’s degree in both Marketing and Legal Studies and put aside her interest in law to pursue her true passion, marketing and research. A big fan of New Orleans music, Lindsey resents her parents for never putting her in trombone lessons as a child and is sure to make up for her lack of musical talent by supporting local artists whenever she can.

As a jack-of-all trades marketing intern at NOLA Couture, Lindsey did everything from managing social media platforms to assisting with product development. She also worked on the company’s public relations campaign, branding initiatives and research needs. In 2009, Lindsey interned at a fashion showroom in New York City, developing her communication and selling skills and becoming well acquainted with the garment steamer.

Never feeling normal outside the boundaries (or lack thereof) of the Crescent City, she returned to New Orleans after a brief Sri Lankan sabbatical to save sea turtles and found her home at Morgan + Company. Lindsey holds a supporting role at Morgan + Company as an assistant media buyer/planner, helping team members at all stages of the media buying and planning process. She has a knack for numbers and is eager to take on all the research projects she can.

 

Fun Stuff:

Googling as an art form!

Google contains the answers to pretty much everything. I know that because I read it on Wikipedia. My biggest pet peeve is bad Googling, so I figured I would do whatever I could to help those less fortunate Googlers.

How to Google Efficiently:

  1. Type in your search term and press enter. This seemingly simple step is actually where most people go wrong. Choose your words wisely, avoid using adjectives and use the right punctuation to get more specific: Quotation marks to find pages with that exact term, negative sign before a word to exclude it from your results, and a plus sign before your word if you don’t want Google to include synonyms.
  2. Make the most of Google’s features to get the content you want. Want credible sources for research? Use the book search; Google even highlights the relevant passages for you.
  3. Use Google to search within sites - just type in the domain name followed by whatever keywords you’re looking for (refer to step one to craft the most effective keywords)
  4. Don’t waste time checking your spelling, putting in commas or adding apostrophes - Google knows what you mean so there’s no point in wasting those valuable milliseconds.
  5. Change your preferences to minimize clicking time. If you’ve followed step one correctly, this shouldn’t be an issue. However, in the event that you can’t find what you’re looking for it saves time to change your preferences to show 100 results so can spend less time clicking and more time scrolling.

Now go forth and Google!

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