Morgan + Company

Fanatical LSU fan meets sharp, hardnosed, analytical media buyer. Renee can tell you the exact level of coverage needed for a 30% audience share in market while pulling an LSU Tigers koozie from her purse…with one hand.

Brought up in some tough media circles, like the ridiculously long-winded McCann-Erickson-Temerlin-McClain-LCI, to the more cut-to-the-chase Media Direct, her indoctrination into the world of media buying actually started in politics. While at Schultz Network, Renee managed broadcast, cable and radio campaigns for statewide candidates and public affairs initiatives. The fast-paced and frenzied field of political media helped her to excel to the point of Senior Buyer for large-scale national accounts like GM, Lowe’s and Popeye’s.

As Morgan + Company’s Director of Media Buying, Renee not only oversees our buying team and all aspects of our clients’ broadcast, cable and radio buying strategies, but also manages detailed analysis and insight of each market we work in.

She is the President-Elect of the American Advertising Federation’s New Orleans Chapter, a fellow of Loyola’s Institute of Politics, and if you haven’t figured it out by now, Renee is a graduate of LSU with a B.A. in Mass Communications. Her favorite teams are the Tigers and anyone who beats Saban and Alabama!