Morgan and Company » connectivity http://www.morganandco.com Louisiana Business Communications, Brand Management, Marketing Mon, 19 Jul 2010 18:39:39 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Digital Divide? Don’t tell the homeless. http://www.morganandco.com/digital-divide-dont-tell-the-homeless/ http://www.morganandco.com/digital-divide-dont-tell-the-homeless/#comments Tue, 02 Jun 2009 21:46:21 +0000 Eric Morgan http://www.morganandco.com/?p=770 This article from the cover of Friday’s Wall Street Journal (5/29/09) was astonishing. I’m sure no one would have thought of the homeless in our communities to be so connected, much less put such an emphasis on that connection. But in reality, homeless or not, as Americans we are all addicted to the consumption of information, news, opinions and everything else. And for some (if not many) the internet is way to escape reality or maybe even enhance it. As a marketing firm full of media planners and buyers, it is our job to determine how people gather information, how they reach decisions and how communication shapes who they are as individuals.  I think this article speaks volumes to who we are as individuals.  Or should I say who we are as connection junkies. 

Eric

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