This article in yesterday’s Wall Street Journal demonstrates that there really are no boundaries left for those of us in the world of marketing.  I don’t necissarily agree with this approach to selling a movie (or any product for that matter) but I can see how a case can be made for incorporating such a tactic.  Read the rest of this entry »

All this talk of recession is starting to make businesses nervous to a point of pulling back on their operations.  And the first to go is always the marketing budget.  A few recent reports are supporting the argument that killing budgets during the times we are in is the last Read the rest of this entry »

Twitter is somewhat the “it-girl” right now in online social media. Stuck somewhere between “next big thing” and relative obscurity, marketers have been clamoring over how to take advantage of this micro-blog that packs a potentially big punch. Read the rest of this entry »