Cleco’s 10th annual Fan Drive wrapped up recently and it was a huge success.  They distributed more than 1,500 fans free to the council on aging and other social service organizations around the state.  With the help of the fans, senior citizens can fight off the hot Read the rest of this entry »

This article in yesterday’s Wall Street Journal demonstrates that there really are no boundaries left for those of us in the world of marketing.  I don’t necissarily agree with this approach to selling a movie (or any product for that matter) but I can see how a case can be made for incorporating such a tactic.  Read the rest of this entry »

All this talk of recession is starting to make businesses nervous to a point of pulling back on their operations.  And the first to go is always the marketing budget.  A few recent reports are supporting the argument that killing budgets during the times we are in is the last Read the rest of this entry »

Twitter is somewhat the “it-girl” right now in online social media. Stuck somewhere between “next big thing” and relative obscurity, marketers have been clamoring over how to take advantage of this micro-blog that packs a potentially big punch. Read the rest of this entry »