July 19th
Cleco’s 10th annual Fan Drive wrapped up recently and it was a huge success. They distributed more than 1,500 fans free to the council on aging and other social service organizations around the state. With the help of the fans, senior citizens can fight off the hot Read the rest of this entry »
July 18th
Checked out the recent Ochsner Hospital or Tobacco-Free Living interactive ad campaigns? Well, apparently a lot of folks have and they loved them. So much so they voted the two campaigns 1st and 2nd place in the Best Online Ad Read the rest of this entry »
June 23rd
Our director of media buying was recently tapped by Media Life Magazine for an article on the state of media buying in the New Orleans market. (Click logo above to read.) Its nice to know that our media planning and media buying skills are not only appreciated by our clients but also by our industry Read the rest of this entry »
June 9th
Communicating a brand shouldn’t be a about running a bunch of ads. Its about creating an experience between what the brand stands for and those that matter the most. As such our media planning and buying team studies every opportunity to create a way to transcend the wallpaper and static ads. Recently our director of digital media Damien LaManna worked with Read the rest of this entry »
May 18th
Did you overhear the ad execute at this year’s @SXSW Interactive say “Online Banner Ads Don’t Work”. Reminiscent of when Bono once said, “It wasn’t Napster that was killing the music industry, it was crap music that was killing the music industry.” Read the rest of this entry »
March 10th
We all know that the creative folks get all the attention and awards. I guess its a tangible thing – you can “touch and feel” the ads as opposed to a communication plan. I’ve come to accept that as a media guy we take the back seat in the spotlight. Read the rest of this entry »
