We’ve all seen the disaster unfolding on our coast as BP and its partners in crime try to plug the well.  And as each day passes, BP’s image becomes tarnished more than the wetlands that their oil is slowly killing.  But given the scale of their organization, you would think that wouldn’t be the case.  Such an entity would be on top of the spin control of their brand and not leave a stone unturned.  Think again.  Read this article and follow @BPGlobalPR Read the rest of this entry »

Typically, the political ad world lags a few steps behind Madison Avenue in terms of being cutting edge. This election cycle has seemingly turned that notion on its ear.
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Twitter is somewhat the “it-girl” right now in online social media. Stuck somewhere between “next big thing” and relative obscurity, marketers have been clamoring over how to take advantage of this micro-blog that packs a potentially big punch. Read the rest of this entry »