How about this for an endorsement – Barack Obama on a billboard in Time Square wearing your jacket during his trip to the Great Wall in China.  I’m sure that will grab some attention and sell a few jackets.  Well it did grab some attention – from the White House.  Turns out that the Weatherproof brand used the image without the approval of Obama and has since been ordered to take down the board.  If they were trying to get noticed, mission accomplished.  Even if they received a slap on the wrist in the process.