This article in yesterday’s Wall Street Journal demonstrates that there really are no boundaries left for those of us in the world of marketing.  I don’t necissarily agree with this approach to selling a movie (or any product for that matter) but I can see how a case can be made for incorporating such a tactic.  Of course it must make complete sense in response to the goals at hand.  And the sublty of this pitch was done in good taste.  Too bad the movie has been a flop in terms of gaining recognition on other levels.  A perfect opportunity wasted.

Eric