July 29, 2009
This article in yesterday’s Wall Street Journal demonstrates that there really are no boundaries left for those of us in the world of marketing. I don’t necissarily agree with this approach to selling a movie (or any product for that matter) but I can see how a case can be made for incorporating such a tactic. Of course it must make complete sense in response to the goals at hand. And the sublty of this pitch was done in good taste. Too bad the movie has been a flop in terms of gaining recognition on other levels. A perfect opportunity wasted.
Eric
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