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November 4th

Twittering the Vote

post by: Damien LaManna


Typically, the political ad world lags a few steps behind Madison Avenue in terms of being cutting edge. This election cycle has seemingly turned that notion on its ear.

While marketers and brands are still struggling with how to capitalize on the micro-blogging sensation of Twitter, the politicos are honing their skills. Current politicians have live Twitter feeds on their official websites, allowing constituents to see what they are up to in real time, and candidates have used it to mobilize their supporters and build their databases.

Today however, is a huge opportunity for Twitter to demonstrate its true power. Twitter Vote Report is a real time twitter feed from voters across the country. Using Google map technology, the feed allows viewers to see what voting conditions are in their area. By clicking on the map, you can pinpoint the area you wish to see and pull up all the Twitter reports from that location. For example, Ted K in Baton Rouge sent a message saying their was no wait time at his polling location at Broadmoor.

The service is something to watch as the day progresses, especially as polls close across the country and results start coming in. Something tells me a Twitter report will call it long before CNN does.

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